Media Relations

Our experienced public relations agency DC team works with leading print publications, broadcast producers, and global digital media to help place feature articles, interviews, and personal and company profiles on behalf of our clients. We believe that a media relations campaign will ultimately be most successful when it can add value to key public debates, rather than simply offer self-referential promotional messages.

Media Theory works closely with clients to define optimal messages, workshop ideas, and craft successful strategies to manage successful outreach to members of the media. With more than 18 years’ experience in public relations, our aim is not to generate media simply for media’s sake, but to always have an impact on public opinion and driving new debates.

Media relations campaigns crafted to the unique needs of the client

We believe that every campaign is different, and every client has distinct media needs and specific audiences to reach, whether that’s getting interviews or op-eds placed in leading national newspapers or getting critical coverage of third parties in more niche online publications. We have a long history of working internationally, successfully pitching journalists and placing earned media both here in the United States and in more than a dozen other markets where we have worked.

There are dozens of public relations agencies in Washington DC, all offering similar services. What makes Media Theory stand out is its principal-level personal service that only a boutique agency can offer, with an uncompromising commitment to the interests of our clients that extends far beyond the period of an engagement.

Get in touch with us today to learn how we can help contribute to your communications goals.

Insights on
Media Relations

In the grand scheme of things, foreign relations between the United States and the People’s Republic of China have focused more so on balancing competition and cooperation, while fairly regularly omitting one key issue. We’re talking, of course, about human rights, or the lack thereof in China.


james-kimer-media-theory-150x150 9 James Kimer, October 14, 2021

Audience is everything for digital marketers – after all, if you are going to invest so much time and resources into creating perfect content, what’s the point if there is no one there to read it? Back in the early days of the Internet – even the early aughties – building an audience for your..

james-kimer-media-theory-150x150 9 James Kimer, September 20, 2021