An important part of any communications program is to develop a strong and lasting bond with your audience and stakeholders, and for certain campaigns, there is no strategy more ideally suited than podcasting. But where to begin?
Our team has experience working with clients to define formats, book high quality guests, and produce professional quality audio for distribution across networks such as Apple Podcasts, Spotify, Google Podcasts, and other platforms to enhance your brand and connect with audiences.
A successful podcast is well planned, well produced, and projects a unique voice that is built around a community. The popularity of podcasts is not just the product of the host’s skill or the fame of the guest, but how the podcast reflects the cultural moment as heard by the key demographic of your audience.
When Media Theory works with clients on creating podcasts (as well as booking them to appear as guests on other podcasts), we are also giving careful thought to the audience, the message, and the promotion strategy, making sure that the effort of creating this content is not misdirected, but rather is supportive of the overall communications strategy to help the client elevate profile and advance their goals.