Media Relations
Earned media strategy and press relations for organizations with a story that needs to be heard.
We build relationships with journalists, editors, and producers across national, trade, and international press — and we use them to advance our clients’ positions.
Media Theory has placed feature articles, op-eds, and interviews in publications including the Washington Post, the New York Times, NBC News, and a wide range of international outlets. We work with clients to define the right message, identify the right audiences, and find the right moments for maximum impact.
We believe earned media is most effective when it adds something to a public debate, rather than simply announcing a client’s position. That means being selective about what we pitch, honest about what is likely to land, and rigorous about the quality of the material we produce.
Our media relations work is tightly coordinated with digital and social strategy, so that coverage is amplified effectively and builds on itself over time. We have a long history of working internationally, successfully placing stories in more than a dozen countries.
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