Media Theory is a DC public relations agency focused on global advocacy and international issues. Whether that's cultivating engaged online communities through social media campaigns, delivering earned media, or crafting image and trust with top quality digital design and development, we stand for thoughtful, strategic, value-driven communications consulting.About Media Theory
Media Theory LLC has a long history of working in Latin America. The company’s founder has lived in Chile (as well as Spain), and holds a Master’s degree in Latin American Studies with a focus on political science. Our company has been involved in advising on high level disputes and campaigns in Guatemala and Venezuela, and have represented foreign investors in Brazil.
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Media Theory LLC has been working in Africa for more than 15 years. We began our work in Nigeria, where we have advised high-profile political figures who were facing unlawful persecution by the state. Working in support of legal teams in disputes, we have helped craft new narratives to highlight motives of opponents, and helped execute a broad media campaign to reinstate their status. We are also active in other areas of West Africa as well as Southern Africa, where past clients have included mining, oil, financial services, and engineering firms.
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Media Theory LLC has more than a decade of experience providing consulting services to law firms, companies, and individuals in European countries such as the Czech Republic, France, Italy, Russia, and the United Kingdom. We have represented a political prisoner, prominent business leaders, and NGOs to help them expand their online visibility and manage complex campaigns to shape perceptions and garner support among key audiences.
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Our experience in the Asian marketplace spans from corporate communications to pro bono human rights work. In one case, we worked closely with a pro-democracy civil society movement to train their members in social media and digital communications strategy, including media training of their spokespersons and devising a strategy for interacting with the foreign press in the lead-up to the next election. The Media Theory team has also advised clients on litigation-related disputes from Japan to Malaysia and Cambodia.
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In the grand scheme of things, foreign relations between the United States and the People’s Republic of China have focused more so on balancing competition and cooperation, while fairly regularly omitting one key issue. We’re talking, of course, about human rights, or the lack thereof in China. This week in downtown DC, Dialogue China, a..
Audience is everything for digital marketers – after all, if you are going to invest so much time and resources into creating perfect content, what’s the point if there is no one there to read it? Back in the early days of the Internet – even the early aughties – building an audience for your..
In today’s news cycle of intense political coverage, social demonstrations, and real-time news updates via social media; the media climate is extremely volatile and overly inundated with breaking news. This is becoming even more difficult when trust in media is at all-time low, with a vast array of so-called “fake news” outlets sowing confusion and..
Unless you’ve been living under a rock, you’re probably aware that major changes are afoot in the way the media works. It’s been the subject of deep investigative articles, some moral panic, and even the focus of an excellent season of HBO’s program The Wire. The basic story: newspapers are dead. Or dying. Or reinventing..
The dramatic redistribution of wealth and influence we’ve experienced over the past few decades has opened up extraordinary business opportunities in far-flung countries – fashionably referred to as the Frontier Markets. With fast-growing populations finally gaining access to purchasing power, consumer brands, financial services, and bold investors are rushing into places like Colombia, Indonesia, Nigeria,..
In his latest presentation at the Milken Institute’s Global Conference, pollster and commentator, Frank Luntz, addresses how business communication can be vastly improved by following smarter and simpler guidelines. Although much of what Luntz says is obvious as soon as you hear it—appeal to values, use imagery and storytelling, convey a feeling rather than try..