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19
Jul
The Human Rights Dimension of Our Trade War with China

In the grand scheme of things, foreign relations between the United States and the People’s Republic of China have focused more so on balancing competition and cooperation, while fairly regularly omitting one key issue. We’re talking, of course, about human rights, or the lack thereof in China. This week in downtown DC, Dialogue China, a..

06
Apr
Top Ten Tips to Organically Grow Your Social Media Audience

Audience is everything for digital marketers – after all, if you are going to invest so much time and resources into creating perfect content, what’s the point if there is no one there to read it? Back in the early days of the Internet – even the early aughties – building an audience for your..

19
Mar
How to Generate Earned Media in the Age of ‘Fake News’

In today’s news cycle of intense political coverage, social demonstrations, and real-time news updates via social media; the media climate is extremely volatile and overly inundated with breaking news. This is becoming even more difficult when trust in media is at all-time low, with a vast array of so-called “fake news” outlets sowing confusion and..

14
Feb
PUBLIC RELATIONS IN A CHANGING MEDIA ENVIRONMENT

Unless you’ve been living under a rock, you’re probably aware that major changes are afoot in the way the media works. It’s been the subject of deep investigative articles, some moral panic, and even the focus of an excellent season of HBO’s program The Wire. The basic story: newspapers are dead. Or dying. Or reinventing..

14
Feb
A DIFFERENT APPROACH TO INTERNATIONAL PR

The dramatic redistribution of wealth and influence we’ve experienced over the past few decades has opened up extraordinary business opportunities in far-flung countries – fashionably referred to as the Frontier Markets. With fast-growing populations finally gaining access to purchasing power, consumer brands, financial services, and bold investors are rushing into places like Colombia, Indonesia, Nigeria,..

14
Feb
The importance of appealing to values

In his latest presentation at the Milken Institute’s Global Conference, pollster and commentator, Frank Luntz, addresses how business communication can be vastly improved by following smarter and simpler guidelines. Although much of what Luntz says is obvious as soon as you hear it—appeal to values, use imagery and storytelling, convey a feeling rather than try..