Insights

Media Theory advises international clients on complex commercial and public policy issues with a strong focus on digital communications strategies.

The dramatic redistribution of wealth and influence we’ve experienced over the past few decades has opened up extraordinary business opportunities in far-flung countries – fashionably referred to as the Frontier Markets. With fast-growing populations finally gaining access to purchasing power, consumer brands, financial services, and bold investors are rushing into places like Colombia, Indonesia, Nigeria,..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019

In his latest presentation at the Milken Institute’s Global Conference, pollster and commentator, Frank Luntz, addresses how business communication can be vastly improved by following smarter and simpler guidelines. Although much of what Luntz says is obvious as soon as you hear it—appeal to values, use imagery and storytelling, convey a feeling rather than try..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019