In recent years, the popularity of podcasts has skyrocketed. A 2017 study by Edison Research estimates that 67 million Americans listen to at least one monthly, while many leading companies and organizations are tapping into this latest shift in media consumption habits to engage with their target audiences.
Much as the move toward blogging and later social media were fueled by a sudden increase in access, podcasts and specially curated audio content have become ubiquitous as smartphone use has risen. Whether your audience is driving, exercising, or listening to content on the go, a compelling podcast campaign has become an increasingly demanded aspect of a comprehensive communications campaign.
Media Theory is a leading Washington DC podcast consulting provider, equipped with a state-of-the-art mobile recording studio, expert production staff, and experience in promoting and marketing of podcasts to grow engaged audiences.
We work closely with our clients on their podcasts from conception, to treatments, to guest bookings, to distribution strategies, and a number of other details to ensure success on recording day. Get in touch with our team today to learn more about our experience and service offering.