We craft custom results-based campaigns

Media Theory works closely with clients to define optimal messages, workshop ideas, and craft successful strategies to manage successful outreach to members of the media. With more than 18 years’ experience in public relations, our aim is not to generate media simply for media’s sake, but to always have an impact on public opinion and driving new debates.

We believe that every campaign is different, and every client has distinct media needs and specific audiences to reach, whether that’s getting interviews or op-eds placed in leading national newspapers or getting critical coverage of third parties in more niche online publications. We have a long history of working internationally, successfully pitching journalists and placing earned media both here in the United States and in more than a dozen other markets where we have worked.

There are dozens of PR providers in Washington DC, all offering similar services. What makes Media Theory stand out is its principal-level personal service that only a boutique agency can offer, with an uncompromising commitment to the interests of our clients that extends far beyond the period of an engagement.