Every communications campaign features numerous moving parts, but how well you promote yourself online is major aspect of your public profile. Flooded by content, messages, and choices, these days Internet and social media are increasingly turning toward video as the most successful and compelling form of content – which is why Media Theory offers its Washington DC explainer video production services.
The numbers speak for themselves – video is the new content king. According to publicly available data, on YouTube there are more than 5 billion video views every day, on Facebook 500 million watch a video a day, on Twitter more than 82% of the audience consumes video content, while Snapchat is known to generate more than 10 billion video views a day. The market is responding – according to a poll by YouAppi, 85% of digital marketers plan to increase their video investment for mobile marketing efforts in 2018, up 10% over last year.
For many companies and organizations, it is simply not feasible to generate a regular flow of live action video shoots, which take up incredible amounts of time and resources. Instead, there is increasing demand for short motion-graphic and motion-text videos using available footage and images to tell a story that appeals to your audience. That’s where Media Theory comes in.