Reputation Management

As a Washington DC-based communications firm, we have deep experience advancing reputation management campaigns as well as search engine optimization efforts that are focused on specific issues (as opposed to marketing focused SEO). Featuring our own in-house search experts and proprietary data processing, our team has achieved dramatically successful results which work hand-in-hand with other services offerings.

Our approach to reputation management for our Washington DC clients is uniquely detailed. We study the underlying roots and history around each client’s issue in order to best understand how their needs align with the interests of audiences. We locate and create opportunities for by-lined publications, mentions, and backlinks which can greatly strengthen the positioning of the results, while establishing key performance indicators and allowing the data to guide our efforts.

Media Theory also has a long history of history of working with law firms and top lobbying shops in the area where we can focus on delivering a higher quality, more carefully controlled content strategy that combines search priorities with messaging priorities, making connection with relevant stakeholders and elevating awareness among critical audiences.

Insights on
Media Relations

The dramatic redistribution of wealth and influence we’ve experienced over the past few decades has opened up extraordinary business opportunities in far-flung countries – fashionably referred to as the Frontier Markets. With fast-growing populations finally gaining access to purchasing power, consumer brands, financial services, and bold investors are rushing into places like Colombia, Indonesia, Nigeria,..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019

In today’s news cycle of intense political coverage, social demonstrations, and real-time news updates via social media; the media climate is extremely volatile and overly inundated with breaking news. This is becoming even more difficult when trust in media is at all-time low, with a vast array of so-called “fake news” outlets sowing confusion and..

james-kimer-media-theory-150x150 9 James Kimer, August 19, 2021