Podcast Consulting

An important part of any communications program is to develop a strong and lasting bond with your audience and stakeholders, and for certain campaigns, there is no strategy more ideally suited than podcasting. But where to begin? Our team has experience working with clients to define formats, book high quality guests, and produce professional quality audio for distribution across networks such as Apple Podcasts, Spotify, Google Podcasts, and other platforms to enhance your brand and connect with audiences.

A successful podcast is well planned, well produced, and projects a unique voice that is built around a community. The popularity of podcasts is not just the product of the host’s skill or the fame of the guest, but how the podcast reflects the cultural moment as heard by the key demographic of your audience.

When Media Theory works with clients on creating podcasts (as well as booking them to appear as guests on other podcasts), we are also giving careful thought to the audience, the message, and the promotion strategy, making sure that the effort of creating this content is not misdirected, but rather is supportive of the overall communications strategy to help the client elevate profile and advance their goals.

Insights on
Media Relations

In the grand scheme of things, foreign relations between the United States and the People’s Republic of China have focused more so on balancing competition and cooperation, while fairly regularly omitting one key issue. We’re talking, of course, about human rights, or the lack thereof in China. This week in downtown DC, Dialogue China, a..

 

James Kimer, July 10, 2019

Audience is everything for digital marketers – after all, if you are going to invest so much time and resources into creating perfect content, what’s the point if there is no one there to read it? Back in the early days of the Internet – even the early aughties – building an audience for your..

James Kimer, July 10, 2019

In today’s news cycle of intense political coverage, social demonstrations, and real-time news updates via social media; the media climate is extremely volatile and overly inundated with breaking news. This is becoming even more difficult when trust in media is at all-time low, with a vast array of so-called “fake news” outlets sowing confusion and..

James Kimer, July 10, 2019