Category: Media Relations

Audience is everything for digital marketers – after all, if you are going to invest so much time and resources into creating perfect content, what’s the point if there is no one there to read it? Back in the early days of the Internet – even the early aughties – building an audience for your..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019

In today’s news cycle of intense political coverage, social demonstrations, and real-time news updates via social media; the media climate is extremely volatile and overly inundated with breaking news. This is becoming even more difficult when trust in media is at all-time low, with a vast array of so-called “fake news” outlets sowing confusion and..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019

Unless you’ve been living under a rock, you’re probably aware that major changes are afoot in the way the media works. It’s been the subject of deep investigative articles, some moral panic, and even the focus of an excellent season of HBO’s program The Wire. The basic story: newspapers are dead. Or dying. Or reinventing..

james-kimer-media-theory-150x150 9 James Kimer, July 10, 2019